THE Team

Man in a plaid shirt with a backpack in front of a forested lake with fall foliage.

BRAD CLARK

Meet Brad Clark: The Mind Behind Relentless Resolve Consulting

I’m Brad Clark, a man who believes that success isn’t just about talent or luck—it’s about grit, mental toughness, and relentless resolve. As a former Lieutenant Firefighter and Paramedic, I’ve been through high-pressure situations that demanded every ounce of strength, focus, and resilience I had. Those experiences taught me the power of mental fortitude and the importance of pushing beyond limits when everything is on the line.

But my journey didn’t stop there. I transitioned from the front lines to the boardroom, earning my Bachelor's of Science in Business Administration with a focus on entrepreneurship. I’ve been the Vice President of Operations in a family trucking business and have launched my own apparel company, Apex Apparel Co., built around the ethos of strength and self-worth. These diverse roles have shaped my understanding of the challenges individuals face, both in business and in life.

Now, I bring that hard-earned wisdom to coaching. My mission with Relentless Resolve Consulting is to guide others through their own battles—to help them build unshakable mental toughness and reach peak performance in every aspect of their lives. My coaching approach isn’t soft or sugar-coated. It’s about tough love, raw honesty, and practical strategies that push you to grow.

Person riding a horse bareback in an indoor arena at night, with arms outstretched.

My Ethos
I live by a simple but powerful ethos: "I am committed to living a life of integrity, discipline, and the relentless pursuit of my goals. I will lead by example, showing compassion and humility while holding myself accountable for my actions." I believe that true strength comes from within, and that every challenge is an opportunity to become the person you were meant to be. I’m here to push you, guide you, and help you strip away the distractions that are holding you back.

My coaching isn’t for the faint of heart; it’s for those who are ready to commit, ready to embrace the grind, and ready to become the strongest version of themselves. If you’re willing to put in the work, I’m here to walk beside you every step of the way.

A firefighter comforting a sedated bear cub lying on a blanket, with an IV line attached to its leg, inside a station.